Washington’s 3rd District is rated R+3, meaning more Republican voters are registered here than Democrats. By all accounts, this should be a Republican-held seat. But for two consecutive cycles, we’ve lost it.

Why? Because we’ve run the wrong kind of campaign for the voters who live here.

This district leans moderate. Voters care about inflation, transportation, job growth, energy policy, and the rising cost of living. These are economic and operational concerns—not ideological ones. They want someone who understands business, knows how to solve problems, and won’t waste time on partisan theater.

This is where our campaign begins.

Joe Kent is a patriot with an honorable record of service. His personal sacrifice, including the tragic loss of his wife, commands respect from all of us. But his background is in military and geo-political affairs—not business.

Because of that, he ran a campaign focused on foreign policy and ideology. That ceded the economic conversation to the incumbent, who used it to position herself as a moderate and win over swing voters.

That won’t happen this time.

I’ve spent my life in the private sector. I’ve built companies from the ground up. I understand the pressures facing small businesses and working families because I’ve lived them. I know how to operate in the real world—and how to bring that experience to Washington, D.C.

This is not a vanity project. It’s a mission with a strategy and an execution plan. We’ve built a campaign grounded in data, messaging discipline, and ROI.

We are consumer marketers—not career political consultants. We understand how to earn attention, build trust, and move people to action.

We’re using tested tools: audience segmentation, A/B messaging, digital targeting, conversion tracking. The same techniques used to build billion-dollar brands.

Our budget is lean. Our team is accountable. And our focus is results.

Translation for donors: Your money isn’t going into a black hole of TV buys and D.C. consulting fees. It’s being deployed with business logic and performance metrics.

Campaigns love to talk about grassroots. We’re building one. It’s called Team 1655: Voices of the 3rd—a volunteer network with one voice for every 265 voters in the district. Each member commits to reaching 10 Voters per week. We will be spreading the message on a 1:1 basis.

We’re not renting attention through ad buys. We’re earning trust, county by county, block by block, voter by voter.

This isn’t theory. It’s action. We're building a scalable, peer-driven field operation that reaches real voters where they live, work, and worship.

This is how we win.